Our Story

Lulus started in 1996 as a little vintage shop in Northern California. Since then, we’ve grown into a global brand, expanding our mission to make chic, modern pieces for the woman who loves to get dressed.

We’ve come a long way since our doors first opened nearly 30 years ago. But we still think of ourselves as your favorite boutique—the kind of place where you know everyone in the shop and always find exactly what you were looking for and maybe a few surprises.

Get Ready With Us™

Our purpose is driven by the idea that getting dressed should be fun and enjoyable—not intimidating. Whether it’s for a graduation, a brunch with the girls, or your big day, we always go the extra mile to make sure you feel prepared and ready for all of life’s moments. So trust us to outfit you for every occasion, big or small, so you can focus on the important things: making memories.

Work With Us

We’re Always on the Lookout for Top Talent

Based in California and serving customers all over the world, Lulus has a fun and casual work environment that focuses on innovation and teamwork at all levels of the organization. Check back often as we continue to build our community and grow our brand! See our current job listings and apply here.

Collab With Us

Do you #lovelulus? Share your style and turn your content into commission with our Affiliate Program. Get the details here.