{"id":1765,"date":"2012-06-20T14:00:00","date_gmt":"2012-06-20T14:00:00","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/2012\/06\/behind-the-scenes-interview-with-a-trader-joes-chalkboard-artist\/"},"modified":"2012-10-10T22:13:01","modified_gmt":"2012-10-10T22:13:01","slug":"behind-the-scenes-interview-with-a-trader-joes-chalkboard-artist","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/art\/behind-the-scenes-interview-with-a-trader-joes-chalkboard-artist\/","title":{"rendered":"Behind the Scenes: Interview with a Trader Joe’s Chalkboard Artist"},"content":{"rendered":"
Good afternoon, Lulus loves! Today I am super stoked to bring you one of the coolest things I’ve found in forever! After reconnecting a few months ago, I discovered that my lovely friend Rachel is currently working as a chalkboard artist at Trader Joe’s – yeah, she makes those awesome signs all over the store! She is awesome and she graciously agreed to submit to my interviewing her to give all you ladies a sneak peek into her colorful world!<\/span><\/span><\/div>\n
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\"\" <\/span><\/span><\/div>\n
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So, we know you do the chalkboards at Trader Joe’s. What is your official title?<\/span><\/span><\/strong><\/div>\n
Crew member! My position is the same as everyone else in the store; I just get to do special tasks.<\/span><\/span><\/div>\n
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What do you do exactly?<\/span><\/span><\/strong><\/div>\n
All the signs in Trader Joe’s are handmade.\u00a0With the exception of receipts, if it has words on it we design it in-store. On paper, I’m responsible for making sure that every product has a shelf tag with a price and for highlighting products. In reality, that has translated to everything from sewing a giant turkey, crafting a 4 foot 3D hot air balloon out of paper, small illustrations, and much more.<\/span><\/span><\/div>\n
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\u00a0<\/span><\/span><\/div>\n
It\u2019s pretty rare to be an artist in your twenties . . . and get paid for it. How do you feel about that?<\/span><\/span><\/strong><\/div>\n
I feel really lucky. Making a sign for cereal may not be the kind of art that allows for a lot of emotional expression, but I get the opportunity to experiment, learn new skills, and color almost everyday . . . and as you mentioned, get paid for it! \u00a0You can’t beat that!<\/span><\/span><\/div>\n
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\"\" <\/span><\/span><\/div>\n
\u00a0<\/span><\/span><\/div>\n
Do you have any artistic inspirations or role models?<\/span><\/span><\/strong><\/div>\n
Dana Tanamachi<\/a> is definitely a role model. She is bringing a lot of positive attention to hand lettering. I love the vintage styling and how accessible her work feels. I want to apprentice under her!<\/span><\/span><\/div>\n
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\u00a0\"\"<\/span><\/span><\/div>\n
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What is the most challenging aspect of your job?<\/span><\/span><\/strong><\/div>\n
The most challenging part of the job is finding snap-inspiration when you just aren’t excited about the product. \u00a0It might be the third time you’ve designed a sign for the same cereal, and you have to make it seem exhilarating . . . you gotta get creative.<\/span><\/span><\/div>\n
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\u00a0\"\"<\/span><\/span><\/div>\n
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What\u2019s the best piece of advice you\u2019ve ever gotten?<\/span><\/span><\/strong><\/div>\n
The best piece of advice I’ve ever gotten was to “get out of your own way.” \u00a0Sometimes we create roadblocks for ourselves that don’t exist; you have to believe it’s possible in order to really pursue your dreams.<\/span><\/span><\/div>\n
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\"\" <\/span><\/span><\/div>\n
\u00a0<\/span><\/span><\/div>\n
Favorite drawing medium?<\/span><\/span><\/strong>\u00a0<\/span><\/span><\/div>\n
Chalk is great for it<\/span><\/span>s handmade appeal, but I think Woodcraft markers may edge out chalk for my favorite medium. \u00a0I use them at work almost exclusively and have recently bought a set for myself. They are so pigmented and you can use them on almost every surface imaginable.<\/span><\/span><\/div>\n
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And an extra-special treat, crafted just for us!<\/span><\/span><\/div>\n
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\"\"<\/div>\n

\n<\/span><\/div>\n
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Like whatcha see? If you’d like to see more of Rachel’s work, visit her blog:\u00a0<\/span><\/span>Font or Fiction<\/span><\/span><\/a>!<\/span><\/span><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Good afternoon, Lulus loves! Today I am super stoked to bring you one of the coolest things I’ve found in forever! After reconnecting a few months ago, I discovered that my lovely friend Rachel is currently working as a chalkboard artist at Trader Joe’s – yeah, she makes those awesome signs all over the store!… Read more »<\/a><\/p>\n","protected":false},"author":14,"featured_media":15265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[4924,4923,4922,4925,1395],"class_list":["post-1765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-artist-interview","tag-chalk-art","tag-chalkboard-artist","tag-fontorfiction","tag-trader-joes"],"acf":[],"yoast_head":"\nBehind the Scenes: Interview with a Trader Joe's Chalkboard Artist - Lulus.com Fashion Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lulus.com\/blog\/art\/behind-the-scenes-interview-with-a-trader-joes-chalkboard-artist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Scenes: Interview with a Trader Joe's Chalkboard Artist - Lulus.com Fashion Blog\" \/>\n<meta property=\"og:description\" content=\"Good afternoon, Lulus loves! 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