{"id":249420,"date":"2021-05-11T14:33:46","date_gmt":"2021-05-11T21:33:46","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=249420"},"modified":"2022-07-15T05:59:34","modified_gmt":"2022-07-15T12:59:34","slug":"caitlin-aoki-female-sports-agents","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/lifestyle\/caitlin-aoki-female-sports-agents\/","title":{"rendered":"Empowered Woman Wednesday: How Caitlin Aoki is Making Her Mark as a Female Sports Agent&#8211;and Staying True to Herself"},"content":{"rendered":"<div class=\"curalate-widget\" style=\"max-width: 900px; margin: auto; min-width: 240px; min-height: 240px;\">\n<div class=\"curalate-widget-container\" style=\"position: relative; width: 100%; height: 0; border-radius: 3px; padding-bottom: 121.0%;\"><iframe loading=\"lazy\" class=\"curalate-widget-iframe\" style=\"z-index: 1; border-radius: 3px; position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Curalate Reveal: Interactive image with tagged items\" src=\"https:\/\/r.curalate.com\/v2\/widget\/13EiJXZ8IdFsMg9aLaqD5ooL9T3QrSp7?replaceTabs=false&amp;spatialTagIcon=tag&amp;autoShowProducts=false&amp;shopButtonText=View Details\" width=\"900\" height=\"1089\" frameborder=\"0\" scrolling=\"no\"><\/iframe><img decoding=\"async\" class=\"curalate-widget-image\" style=\"position: relative !important; z-index: 0 !important; width: 100%; border-radius: 3px;\" src=\"https:\/\/edge.curalate.com\/v1\/img\/kSOsuURSBcZFLaw2kBfRF1ZHTiHVCZZX6OGkdsUq0aU=\/d\/l\" alt=\"\" aria-hidden=\"true\" \/><script class=\"curalate-widget-script\" async=\"\" defer=\"\" charset=\"utf-8\" src=\"https:\/\/www.lulus.com\/api\/js\/curalate-widget-client-all-v3.min.js\"><\/script><\/div>\n<\/div>\n<p><strong>Shop the Look:<\/strong> <a href=\"https:\/\/www.lulus.com\/products\/guess-again-black-asymmetrical-midi-dress\/865782.html?\"><span data-v-3b45c32d=\"\">Guess Again Black Asymmetrical Midi Dress<\/span><\/a><\/p>\n<p><i><\/i>NFL agent Caitlin Aoki has been a sports lover for as long as she can remember. Growing up, she did it all: <a href=\"https:\/\/www.lulus.com\/swim\">swimming<\/a>, gymnastics, basketball, and golf, before ultimately choosing to play soccer and softball through high school. As Aoki recalls, &#8220;It was always practices, games, tournaments, or something sports-related going on in my family.&#8221; When it became apparent a career as an <a href=\"https:\/\/www.lulus.com\/categories\/5616\/activewear.html\">athlete<\/a> wasn&#8217;t in the cards, sports management was a natural choice for Aoki&#8211;one that has taken her to the NFL draft with first-round picks two years in a row (<em>ahem, flips hair)<\/em>. But in a male-dominated industry, building a career as a female sports agent has not come without challenges.<\/p>\n<p>&#8220;I&#8217;ve faced every obstacle you can imagine: fighting stereotypes and perceptions, for one,&#8221; she notes. Despite networking her way through the industry, from a freshman-year internship with her college&#8217;s Director of Athletics Marketing (&#8220;I cold-called Sean Briner and asked for an internship&#8221; she recalls. &#8220;He granted me an interview and hired me on the spot.&#8221;) to eventually landing a role as Managing Partner, NFL Agent &amp; Director of Football Administration at Alliance Management Group, Aoki still faces skepticism regarding her sports acumen.<\/p>\n<p>&#8220;Women can\u2019t possibly know anything about football, right?&#8221; she says sarcastically. &#8220;Or as a woman showing up with a male athlete, then I <em>must<\/em> be the wife or girlfriend. Just a few months ago, I had a man say to my face he didn\u2019t know women could be (sports) agents&#8211;and he was <em>dead serious.&#8221;\u00a0<\/em><\/p>\n<div class=\"curalate-widget\" style=\"max-width: 1000px; margin: auto; min-width: 240px; min-height: 240px;\">\n<div class=\"curalate-widget-container\" style=\"position: relative; width: 100%; height: 0; border-radius: 3px; padding-bottom: 140.7%;\"><iframe loading=\"lazy\" class=\"curalate-widget-iframe\" style=\"z-index: 1; border-radius: 3px; position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Curalate Reveal: Interactive image with tagged items\" src=\"https:\/\/r.curalate.com\/v2\/widget\/48M8C2wAZSRRoeAWmwizpZxPcRmxBFMg?replaceTabs=false&amp;spatialTagIcon=tag&amp;autoShowProducts=false&amp;shopButtonText=View Details\" width=\"1000\" height=\"1407\" frameborder=\"0\" scrolling=\"no\"><\/iframe><img decoding=\"async\" class=\"curalate-widget-image\" style=\"position: relative !important; z-index: 0 !important; width: 100%; border-radius: 3px;\" src=\"https:\/\/edge.curalate.com\/v1\/img\/jxI_r8nZYOvRl3ZhqXstp-nU50-wkmENhUfMOuiSlwE=\/d\/l\" alt=\"\" aria-hidden=\"true\" \/><script class=\"curalate-widget-script\" async=\"\" defer=\"\" charset=\"utf-8\" src=\"https:\/\/www.lulus.com\/api\/js\/curalate-widget-client-all-v3.min.js\"><\/script><\/div>\n<\/div>\n<p><i>Click to shop<\/i><br \/>\n&#8220;Earning a seat at the table is also way more challenging than it should be for women,&#8221; Aoki adds. &#8220;No one questions the man in the room. Even when the woman has the same&#8211;or better&#8211;resume and qualifications, we still have to qualify ourselves and validate our presence. And then everything we say and do is analyzed and scrutinized to the tiniest detail, just waiting for us to make a mistake.&#8221; After 15 years in the industry,\u00a0 the challenges persist, she says, &#8220;As much progress has been made with <a href=\"https:\/\/www.lulus.com\/blog\/lifestyle\/women-changing-the-world\/\">women breaking barriers<\/a> in the football world, it\u2019s still just that constant battle of justifying my presence. The &#8216;boys club&#8217; mentality is tired&#8211;but very real.&#8221;<\/p>\n<p>Obstacles aside, Aoki made her mark at her first draft as an officially certified NFL Agent when her client, Clyde Edwards-Helaire, was selected in the first round. &#8220;I can\u2019t even claim any credit for it because he did all the hard <a href=\"https:\/\/www.lulus.com\/categories\/819\/office-chic.html\">work<\/a>,&#8221; she insists. &#8220;But I have to admit it was a pretty dope way to start off this chapter of my journey.&#8221;<\/p>\n<p>Aoki believes female sports agents bring their own unique skills to the table, despite being outnumbered. &#8220;Excuse my mouth, but we get shit done&#8211;period,&#8221; she says. &#8220;The same reasons we are doubted are also the same reasons why we are so good. We have to be extra on point in our negotiations, presentations, work, everything!&#8221; She credits other <a href=\"https:\/\/www.lulus.com\/blog\/lifestyle\/inspiring-women-in-history\/\">trailblazing women<\/a> in the industry for showing her the way, including Jen Cohen, (now) Athletic Director at the University of Washington.<\/p>\n<p>&#8220;It was never a formal mentoring relationship, but we had some really incredible conversations,&#8221; remembers Aoki. &#8220;She was honest about her experiences and was equally interested in hearing about mine. Aside from her career <a href=\"https:\/\/www.lulus.com\/blog\/general\/inspiration-station-success-mantras-to-help-you-reach-your-goals\/\">success<\/a>, I respected how she carried herself. She was unapologetically herself. I wanted to be exactly the same way.&#8221;<\/p>\n<div class=\"curalate-widget\" style=\"max-width: 900px; margin: auto; min-width: 240px; min-height: 240px;\">\n<div class=\"curalate-widget-container\" style=\"position: relative; width: 100%; height: 0; border-radius: 3px; padding-bottom: 137.33333333333334%;\"><iframe loading=\"lazy\" class=\"curalate-widget-iframe\" style=\"z-index: 1; border-radius: 3px; position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Curalate Reveal: Interactive image with tagged items\" src=\"https:\/\/r.curalate.com\/v2\/widget\/69C4WdGORGdsHlydXVI8WkMtrLJyDLqO?replaceTabs=false&amp;spatialTagIcon=tag&amp;autoShowProducts=false&amp;shopButtonText=View Details\" width=\"900\" height=\"1236\" frameborder=\"0\" scrolling=\"no\"><\/iframe><img decoding=\"async\" class=\"curalate-widget-image\" style=\"position: relative !important; z-index: 0 !important; width: 100%; border-radius: 3px;\" src=\"https:\/\/edge.curalate.com\/v1\/img\/Zkzwybr1ppQgjgrCl2WBGqsT6wx-_vPv7PU7_NrGdhY=\/d\/l\" alt=\"\" aria-hidden=\"true\" \/><script class=\"curalate-widget-script\" async=\"\" defer=\"\" charset=\"utf-8\" src=\"https:\/\/www.lulus.com\/api\/js\/curalate-widget-client-all-v3.min.js\"><\/script><\/div>\n<\/div>\n<p><i>Click to shop<\/i><br \/>\nAoki hopes to inspire other women similarly. &#8220;I do try to share my experiences and help young women who are trying to come up in this business, in any way I can,&#8221; she shares. &#8220;I really didn\u2019t have many women to look up to or <a href=\"https:\/\/www.lulus.com\/blog\/lifestyle\/female-founders-entrepreneurs\/\">ask for advice<\/a> as I was finding my way in the industry, but I hope women today and in the future won\u2019t have that same struggle.&#8221; She also creates opportunities wherever possible, making it a point to hire female and\/or minority interns and assistants whenever she can. &#8220;Even if they ultimately choose a different path than becoming an agent, there is power in opportunity,&#8221; she says. &#8220;Giving women more opportunities is such a simple move that can have a huge impact.&#8221;<\/p>\n<p>Another simple, impactful move, according to Aoki? Owning your style&#8211;even at work. &#8220;I definitely went thru a phase where I thought dressing \u201c<a href=\"https:\/\/www.lulus.com\/categories\/819\/office-chic.html\">professional<\/a>\u201d meant a certain look,&#8221; she admits. &#8220;For the most part now, I just go for whatever &#8216;fit I\u2019m comfortable in. I\u2019m never going to dress in a way that doesn\u2019t feel like *me* and I feel like what I\u2019m wearing is a reflection of my personality. So even when I\u2019m meeting new clients or potential business partners, it\u2019s important for me to feel like I\u2019m presenting my authentic self.&#8221;<\/p>\n<p>On her off time, Aoki says you can find her in comfortable, sporty staples like <a href=\"https:\/\/www.lulus.com\/categories\/12_3980\/jeans.html\">jeans<\/a>, leggings, <a href=\"https:\/\/www.lulus.com\/categories\/10_962\/tees.html\">t-shirts<\/a>, and <a href=\"https:\/\/www.lulus.com\/categories\/4630\/loungewear.html\">hoodies<\/a>. &#8220;And some fresh <a href=\"https:\/\/www.lulus.com\/categories\/40_1138\/sneakers.html\">kicks<\/a>, of course!&#8221; she adds, &#8220;I\u2019ll throw on a cute <a href=\"https:\/\/www.lulus.com\/categories\/10\/women-s-tops.html\">top<\/a> if I want to dress it up a little. I wear lots of <a href=\"https:\/\/www.lulus.com\/categories\/12_3970\/denim-jean-shorts.html\">denim shorts<\/a> and <a href=\"https:\/\/www.lulus.com\/categories\/179_217\/sandals.html\">sandals<\/a> when it gets warm in the <a href=\"https:\/\/www.lulus.com\/categories\/893\/summer-fashion.html\">summer<\/a>.&#8221;<\/p>\n<p>Whether it&#8217;s in her <a href=\"https:\/\/www.lulus.com\/whats-new.html\">wardrobe<\/a> or her work, Aoki believes it&#8217;s ultimately all about being confident in yourself. &#8220;It took some time and a lot of moving around to figure out that this is where I\u2019m meant to be,&#8221; she says. &#8220;I know I\u2019m really good at what I do and I deserve to be here. If someone else has a problem with me being around, that\u2019s on them.&#8221;<u><\/u><\/p>\n<p><strong>Are you navigating being a female in a male-dominated field? Tell us about it or nominate an empowered woman for a feature in the comments!<\/strong><\/p>\n<p><em>Images via Caitlin Aoki<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shop the Look: Guess Again Black Asymmetrical Midi Dress NFL agent Caitlin Aoki has been a sports lover for as long as she can remember. Growing up, she did it all: swimming, gymnastics, basketball, and golf, before ultimately choosing to play soccer and softball through high school. As Aoki recalls, &#8220;It was always practices, games,&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.lulus.com\/blog\/lifestyle\/caitlin-aoki-female-sports-agents\/\" title=\"Read Empowered Woman Wednesday: How Caitlin Aoki is Making Her Mark as a Female Sports Agent&#8211;and Staying True to Herself\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":117,"featured_media":249758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42077],"tags":[],"class_list":["post-249420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Female Sports Agents: How One Woman Is Changing The Game - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"In the male-dominated sports industry, female agents are rare. 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