{"id":273550,"date":"2025-02-20T11:05:11","date_gmt":"2025-02-20T19:05:11","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=273550"},"modified":"2025-02-20T11:05:47","modified_gmt":"2025-02-20T19:05:47","slug":"lulus-partnerships","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/fashion\/lulus-partnerships\/","title":{"rendered":"Lulus Expands Our Strategic Partnerships to Deliver the Styles Shoppers Love&#8211;However and Wherever They Want"},"content":{"rendered":"<p data-start=\"0\" data-end=\"105\"><a href=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-273554\" src=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105.jpg\" alt=\"lulus shopping \" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105.jpg 1000w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105-300x200.jpg 300w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105-150x100.jpg 150w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2025\/02\/1823885105-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\">\n<div class=\"m-auto text-base py-[18px] px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1b2fa70f-03f2-4681-9d5a-35827bb53d26\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p data-start=\"105\" data-end=\"506\">At Lulus, we\u2019ve always been passionate about helping customers find <a href=\"https:\/\/www.lulus.com\/categories\/13\/dresses.html\">the perfect dress for every moment<\/a>\u2014from casual brunch dates to once-in-a-lifetime milestones like <a href=\"https:\/\/www.lulus.com\/categories\/701_693\/prom-dresses.html\">prom<\/a>. And now, we\u2019re making it even easier for women to shop the styles they love. We\u2019re thrilled to share some exciting updates about how we\u2019re growing, collaborating, and bringing Lulus to more customers in more ways than ever before. From rental and resale to exclusive in-store experiences, these initiatives are all part of our mission to be the go-to destination for dresses and beyond.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"false\">\n<div class=\"m-auto text-base py-[18px] px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<h2 data-start=\"564\" data-end=\"624\">New Ways to Shop: Partnerships with Nuuly and Poshmark<\/h2>\n<p data-start=\"626\" data-end=\"798\">We know that how people shop is evolving, and we want to meet our customers where they are\u2014whether that\u2019s renting a dress for a special event or shopping sustainably through resale.<\/p>\n<ul data-start=\"800\" data-end=\"1466\">\n<li data-start=\"800\" data-end=\"1121\">\n<p data-start=\"802\" data-end=\"1121\"><strong data-start=\"802\" data-end=\"812\">Nuuly:<\/strong> We\u2019ve teamed up with <a href=\"https:\/\/www.nuuly.com\/rent\/brands\/lulus\" target=\"_blank\" rel=\"noopener\">Nuuly<\/a>, the popular clothing rental subscription service, so shoppers can now rent their favorite Lulus pieces. It\u2019s perfect for trying out new trends or finding a one-time look without the long-term commitment&#8211;and allows us to introduce Lulus to a new generation of customers.<\/p>\n<\/li>\n<li data-start=\"1124\" data-end=\"1466\">\n<p data-start=\"1126\" data-end=\"1466\"><strong data-start=\"1126\" data-end=\"1139\">Poshmark:<\/strong> Our new <a href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-partnered-with-poshmark\/\">collaboration with Poshmark<\/a> allows customers to buy and sell pre-loved Lulus pieces, giving our clothes a second life while promoting more sustainable shopping habits. Whether you&#8217;re shopping for a great deal or giving your own Lulus pieces a new home, Poshmark makes it easy to join the circular fashion movement.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1357\" data-end=\"1417\">Expanding Our Presence in Her Favorite Stores<\/h2>\n<p data-start=\"1419\" data-end=\"1552\">In addition to exploring new channels, we\u2019re deepening our presence in well-established retail spaces to reach even more customers:<\/p>\n<ul data-start=\"1554\" data-end=\"2445\">\n<li data-start=\"1554\" data-end=\"1767\"><strong data-start=\"1556\" data-end=\"1570\">Nordstrom:<\/strong> Our expanded partnership with Nordstrom brings a wider selection of Lulus dresses to both in-store and online shoppers, offering options for everything from everyday wear to special occasions.<\/li>\n<li data-start=\"1768\" data-end=\"2147\"><strong data-start=\"1770\" data-end=\"1784\">Dillard\u2019s:<\/strong> Just in time for prom season, we\u2019ve doubled the number of <a href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-dillards-dresses\/\">Dillard\u2019s<\/a> locations carrying our prom collection\u2014from 30 to 60 stores. We\u2019re also hosting an exclusive in-store prom activation this spring at Dillard\u2019s in Dallas, featuring curated collections, personal styling sessions, and a tailored shopping experience for students preparing for their big night.<\/li>\n<li data-start=\"2148\" data-end=\"2445\"><strong data-start=\"2150\" data-end=\"2163\">Von Maur:<\/strong> We\u2019re excited to announce our new partnership with Von Maur, recently named America\u2019s Best Department Store by Newsweek. This collaboration further extends Lulus\u2019 reach into new markets and reinforces our commitment to offering high-quality fashion through trusted retailers.<\/li>\n<\/ul>\n<h2 data-start=\"2447\" data-end=\"2508\">Curating Top Brands for an Enhanced Shopping Experience<\/h2>\n<p data-start=\"2510\" data-end=\"2999\">Beyond our own collections, Lulus is continuing to offer a curated selection of styles from iconic brands. Building on the success of partnerships with <a href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-loves-levis-edit\/\">Levi\u2019s<\/a>, <a href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-styling-vans\/\">Vans<\/a>, and <a href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-loves-damelio-footwear\/\">D\u2019Amelio Footwear<\/a> in 2024, we\u2019re expanding our brand roster to include <a href=\"https:\/\/www.lulus.com\/manufacturer\/13251\/dingo.html\">Dingo 1969<\/a>, <a href=\"https:\/\/www.lulus.com\/manufacturer\/12851\/hunter.html\">Hunter<\/a>, Jessica Simpson, <a href=\"https:\/\/www.lulus.com\/manufacturer\/12971\/reebok.html\">Reebok<\/a>, and <a href=\"https:\/\/www.lulus.com\/manufacturer\/3418\/rolla-s.html\">Rolla\u2019s Jeans<\/a>. These collaborations allow us to bring a wider variety of trusted brands directly to our customers, enhancing the overall shopping experience.<\/p>\n<article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\">\n<div class=\"m-auto text-base py-[18px] px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1b2fa70f-03f2-4681-9d5a-35827bb53d26\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2 data-start=\"2659\" data-end=\"2725\">Why This Matters: More Access, More Choices, Same Lulus Love<\/h2>\n<p data-start=\"2727\" data-end=\"3005\">All these new partnerships and store expansions are about one thing\u2014making it easier to shop Lulus, however and wherever customers want. Whether they&#8217;re renting looks for a weekend, shopping resale, or browsing in-store for a special occasion, we\u2019re focused on delivering the styles they love in ways that fit their lives.<\/p>\n<p data-start=\"3007\" data-end=\"3312\">As Laura Deady, our Chief Merchandising Officer, puts it, \u201cWe\u2019re making major strides in building a future where Lulus is part of every major shopping decision our customer makes.\u201d And that\u2019s exactly what this is all about\u2014giving YOU more choices and making sure Lulus is there for every special moment.<\/p>\n<p data-start=\"3314\" data-end=\"3632\">So, whether she&#8217;s planning your prom night look, hunting for the perfect wedding guest dress, or just want to refresh her wardrobe, Lulus is expanding in all the right places to help her find the dream style. Stay tuned for more exciting updates\u2014we can\u2019t wait for you to experience Lulus in new and exciting ways!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p data-start=\"3955\" data-end=\"4115\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Where are you shopping Lulus? Show us on\u00a0<a href=\"https:\/\/www.instagram.com\/lulus\/\">Instagram<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.tiktok.com\/@lulus?lang=en\">TikTok<\/a> using #lovelulus!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Lulus, we\u2019ve always been passionate about helping customers find the perfect dress for every moment\u2014from casual brunch dates to once-in-a-lifetime milestones like prom. And now, we\u2019re making it even easier for women to shop the styles they love. We\u2019re thrilled to share some exciting updates about how we\u2019re growing, collaborating, and bringing Lulus to&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-partnerships\/\" title=\"Read Lulus Expands Our Strategic Partnerships to Deliver the Styles Shoppers Love&#8211;However and Wherever They Want\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":49,"featured_media":273554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-273550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lulus Expands Partnerships to Meet Shoppers Where They Are - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"We\u2019re hrilled to bringing Lulus to more customers in more ways than ever before. 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