{"id":273955,"date":"2025-03-07T11:35:11","date_gmt":"2025-03-07T19:35:11","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=273955"},"modified":"2025-03-10T14:01:30","modified_gmt":"2025-03-10T21:01:30","slug":"we-are-lulus-campaign","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/lifestyle\/we-are-lulus-campaign\/","title":{"rendered":"We Are Lulus: A Celebration of Women, Fashion, and Community"},"content":{"rendered":"
\"We<\/a>
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At Lulus, we\u2019ve always believed that fashion is more than just clothing\u2014it\u2019s about confidence, connection, and celebrating the moments that make life special. That\u2019s why we\u2019re so excited to introduce “We Are Lulus,” our latest brand campaign designed to spotlight the incredible women who bring Lulus to life.<\/p>\n

\"lulus<\/a>
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Launching on Employee Appreciation Day during International Women\u2019s Month, this campaign is more than a moment\u2014it\u2019s a movement. We\u2019ll be connecting with our customers on a deeper level, unveiling new collections, and celebrating the creativity, confidence, and individuality that define Lulus.<\/p>\n

Why \u201cWe Are Lulus\u201d Matters<\/h2>\n

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\u201cEverything we do, we do for her\u2014our customer,\u201d says Crystal Landsem, CEO of Lulus. \u201cThis campaign is about strengthening our relationship with our community, reinforcing our place in the dress market, and celebrating the women who make Lulus what it is today.\u201d<\/p>\n

\"We<\/a>
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With “We Are Lulus,” we\u2019re highlighting the passion, talent, and dedication behind our brand\u2014starting with our very own team. This campaign will give you a behind-the-scenes look at the creative minds shaping Lulus, from the merchandisers curating each collection to the stylists and marketers bringing our vision to life.<\/p>\n

\"pink<\/a>
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And, of course, it\u2019s also about you\u2014our Lulus community. Whether it\u2019s a wedding, a birthday, or just a casual day out, our goal has always been to create pieces that make you feel your best. This campaign is our way of saying thank you for being part of the Lulus story.<\/p>\n

How We\u2019re Bringing \u201cWe Are Lulus\u201d to Life<\/h2>\n
\"red<\/a>
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A campaign this big calls for something special! We\u2019re rolling out “We Are Lulus” in multiple phases to make sure our message of confidence, empowerment, and attainable luxury reaches as many women as possible.<\/p>\n

Spotlighting Our Community<\/h3>\n
\"Lulus<\/a>
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From our own employees to brand ambassadors, this campaign is all about celebrating the people who make Lulus what it is. Get ready for behind-the-scenes content, team spotlights, and personal stories from the women shaping our brand every day.<\/p>\n

Putting Dresses Front and Center<\/h3>\n
\"green<\/a>
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At Lulus, we know a great dress isn\u2019t just an outfit\u2014it\u2019s a confidence booster, a conversation starter, and a memory-maker. “We Are Lulus” will showcase our signature styles in fresh, new ways, proving why we\u2019re the go-to destination for on-trend, high-quality dresses at accessible prices.<\/p>\n

Taking Lulus Beyond Digital<\/h3>\n

Fashion isn\u2019t just experienced online\u2014it\u2019s lived in the real world. That\u2019s why, for the second year in a row, we\u2019re bringing Lulus to the streets with a major out-of-home (OOH) advertising campaign. Here’s where you\u2019ll see us:<\/p>\n