{"id":279540,"date":"2025-08-11T06:00:44","date_gmt":"2025-08-11T13:00:44","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=279540"},"modified":"2025-08-29T14:00:53","modified_gmt":"2025-08-29T21:00:53","slug":"fall-it-list-campaign-dresses","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/fashion\/fall-it-list-campaign-dresses\/","title":{"rendered":"Introducing The Fall It List: A Celebration of Style, Confidence, and the Joy of Getting Dressed"},"content":{"rendered":"
\"lulus
Shop the Look: <\/strong>Yarina Black Sheer Mesh Velvet Burnout Maxi Dress<\/a>, <\/strong>Prettiest Energy Blue Multi Floral Mesh Long Sleeve Mini Dress<\/a>, <\/strong>Narina Plum Purple Satin Pleated Strapless Mini Dress<\/a>, Cari Black Taffeta Ruffled One-Shoulder Mini Dress<\/a><\/figcaption><\/figure>\n

The Fall It List has arrived–and you’re on it.\u00a0 At Lulus, we believe being an It Girl just isn\u2019t about being seen, it\u2019s about being unforgettable. It\u2019s knowing your style front to back, curating your closet, and dressing for the version of yourself who always RSVPs yes. That\u2019s the spirit behind our newest brand campaign, The Fall It List<\/a>, a celebration of joy, confidence, and the magic of getting dressed for yourself. Because you don’t need an occasion–you are<\/em> the occasion.<\/p>\n

Launching on the heels of past brand campaigns like We Are Lulus<\/a>, Globetrotter, and Friends for Life<\/a>, The Fall It List invites you to step into the Lulus world\u2014where getting dressed isn\u2019t just a routine, it\u2019s a ritual–and where loving what you see in the mirror is the ultimate goal.<\/p>\n

\"animal
Shop the Look:<\/strong> Rosannah Brown Animal Print Mesh Mock Neck Mini Dress<\/a>, Reelee Chocolate Square Toe Knee-High Boots<\/a><\/figcaption><\/figure>\n

The Fall It List captures the joy, confidence, and connection of getting ready with your best friends before a glamorous afternoon-to-evening escape. It\u2019s a visual celebration of everything Lulus stands for: effortless beauty, unforgettable moments, and the belief that life\u2019s a party\u2014dress like it!<\/p>\n

\"fall
Shop the Look:<\/strong> Stunning Mystery Brown Mesh Cowl Back Mermaid Maxi Dress<\/a>, Madalena Red Satin Cowl Back Maxi Dress<\/a>, Cateline Charcoal Floral Sequin Bodycon Midi Dress<\/a><\/figcaption><\/figure>\n

Featured in The Fall It List campaign is a curated collection of dresses<\/a> and styles made for women who know that confidence is the ultimate outfit. Each piece was created to help you feel joyful, radiant, and completely yourself\u2014whether you’re headed to the cute cafe in your neighborhood or a rooftop with golden-hour lighting.<\/p>\n

\"floral
Shop the Look:<\/strong> Vibrant Poise Green Floral Print Mesh Ruched Maxi Dress<\/a><\/figcaption><\/figure>\n

Both the campaign and accompanying collection are inspired by the women who don\u2019t wait for a special event to get dressed up\u2014they find magic in the everyday. Because loving how you feel is just as important as how you look.<\/p>\n

\"navy
Shop the Look:<\/strong> Signature Elegance Navy Satin One-Shoulder Maxi Dress<\/a>, Taylor Silver Ankle Strap Heels, <\/a>Tenderly Twining Silver Rhinestone Twisted Leaf Drop Earrings<\/a><\/figcaption><\/figure>\n

\u201cAt Lulus, we believe everyone deserves the confidence that comes from loving how they look\u2014and The Fall It List brand campaign captures this exact sentiment,\u201d said Crystal Landsem, Chief Executive Officer at Lulus. \u201cEvery day, customers tell us Lulus is their secret weapon, helping them feel confident, elevated, and ready for their own main character moment. This campaign is a celebration of their joy, and it\u2019s inspired by them from start to finish.\u201d<\/span><\/p>\n

\"fall
Shop the Look:<\/strong> Zaniya Plum Ruched Halter Maxi Dress<\/a>, Hania Silver Chunky Door Knocker Earrings<\/a>, Thula Magenta Cutout U-Bar Column Maxi Dress<\/a>, Celandine Multi Abstract Pleated Strapless Swing Maxi Dress<\/a>, Talia 14KT Gold Pearl Drop Earrings<\/a><\/figcaption><\/figure>\n

And in true celebratory fashion, you’re about to see this campaign everywhere.<\/em> The Fall It List will be featured on billboards, printed newspaper inserts, branded New York City newsstands, wildpostings, and window displays in Los Angeles.\u00a0<\/span><\/p>\n

\"floral
Shop the Look:<\/strong> Gowning Around Slate Blue Floral Jacquard Strapless Maxi Dress<\/a>, Bold Moment Gold Teardrop Earrings<\/a><\/figcaption><\/figure>\n

\u201cLast year, we launched our first national OOH campaign, and we\u2019re continuing to invest in more ways to get in front of new audiences,\u201d said Patrick Buchanan, Senior Vice President, Brand Marketing, Lulus. \u201cThis season, that means more billboards in key cities like LA and NYC, along with targeted activations to build awareness\u2014from Girls\u2019 Night Out events to influencer gifting. It\u2019s all about making sure Lulus is top of mind when it matters most.\u201d<\/span><\/p>\n

\"fall
Shop the Look: <\/strong> Gorgeous Extravagance Black Floral Jacquard Maxi Dress<\/a>, Antonnia Black Satin Strappy High Heel Ankle Wrap Sandals<\/a>, Upscale Direction Silver Rhinestone Drop Earrings<\/a>, Immaculate Aura Shiny Dark Teal Taffeta Maxi Dress With Pockets<\/a>, Arley Silver Sequin Ankle Strap Pumps<\/a>, Lane Blue Rhinestone Drop Earrings<\/a>, Majestic Glam Black Strapless Textured High-Low Maxi Dress<\/a>, Darline Black Satin Pointed-Toe Ankle Strap Pumps<\/a>, Tenderly Twining Silver Rhinestone Twisted Leaf Drop Earrings<\/a>, Yavanna Black and Blue Floral Jacquard Shift Maxi Dress<\/a>, Addia Turquoise Satin Beaded Fringe High Heel Sandals<\/a>, Chaudrie Turquoise Stone Drop Earrings<\/a><\/figcaption><\/figure>\n

The Fall It List kicks off on August 11, 2025 and will run for three months. <\/span>We invite you to explore The Fall It List Edit, fall in love with getting ready all over again, and wear the dress that makes you feel like you<\/em>\u2014your boldest, brightest, most joyful self. Because no matter where you\u2019re headed, The Fall It List is here to celebrate you.<\/p>\n

We want to see how you’re channeling your inner It Girl. Show us on\u00a0Instagram<\/a>\u00a0and\u00a0TikTok<\/a> @lulus using #lovelulus, and shop more in our Fall It List Edit<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Fall It List has arrived–and you’re on it.\u00a0 At Lulus, we believe being an It Girl just isn\u2019t about being seen, it\u2019s about being unforgettable. It\u2019s knowing your style front to back, curating your closet, and dressing for the version of yourself who always RSVPs yes. That\u2019s the spirit behind our newest brand campaign,… Read more »<\/a><\/p>\n","protected":false},"author":49,"featured_media":279549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-279540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"\nIntroducing The Fall It List: A Celebration of Style, Confidence, and the Joy of Getting Dressed - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"You don't need an occasion--you are the occasion. 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