{"id":280284,"date":"2025-09-15T07:00:00","date_gmt":"2025-09-15T14:00:00","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=280284"},"modified":"2025-08-29T07:59:28","modified_gmt":"2025-08-29T14:59:28","slug":"online-wedding-dresses","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/fashion\/online-wedding-dresses\/","title":{"rendered":"Inside Lulus’ Paris Fall Bridal Campaign with Our Art Director"},"content":{"rendered":"
\"white
Shop the Look:<\/strong> Beloved Promise White Lace Off-the-Shoulder Mermaid Maxi Dress<\/a>, Dimone White Pearl Drop Earrings<\/a><\/figcaption><\/figure>\n

Love is officially in the air this fall. Lulus\u2019 latest bridal drop has arrived, and it\u2019s as romantic as it gets. Shot on location in Paris with a real-life couple, the campaign captures the dreamy magic of our 2025 Fall Bridal collection<\/a>. Ahead, we spoke with Lulus\u2019 Art Director of Campaigns, Marion Mondon, about the inspiration, the details behind the Paris shoot, and how you can bring the same elevated vibe to your own wedding photos. <\/span><\/p>\n

Consider this your first look at our Paris Love Story\u2014you\u2019ll definitely want to say yes.<\/span><\/p>\n\"lulus\n

Lulus: First off, introduce yourself!\u00a0<\/b><\/p>\n

Marion Mondon:<\/b> I\u2019m the Art Director of Campaigns at Lulus. I work closely with our Creative Director to shape the vision for each campaign. From concept to execution, I oversee all the visual and storytelling elements based on the collection and the season\u2014I curate the team, scout locations, select models, and collaborate with photographers, hairstylists, and makeup artists to bring the creative to life in a cohesive way that feels true to the brand.<\/span><\/p>\n

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Shop the Look:<\/strong> Bennett White Satin Strapless A-Line Maxi Dress<\/a>, Cambrea White Pointed-Toe Slingback Pumps<\/a><\/figcaption><\/figure>\n

Lulus: What was the inspiration behind this campaign? Why Paris?<\/b><\/p>\n

MM<\/b>: Paris has always been a source of inspiration for me.<\/span><\/p>\n

I\u2019m French and grew up in Paris, but I\u2019ve been living in the U.S. for the past ten years. Every time I return, I see it through the eyes of our customers\u2014dreamy, romantic, and full of magic. I\u2019ve always wanted to shoot a campaign there, and when this Fall Bridal collection came around, it felt like the perfect moment. Our Creative Director loved the idea, and we knew Paris would be the most inspiring backdrop.<\/span><\/p>\n

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At Lulus, that\u2019s something very important to us; we want our campaigns to inspire. My goal is always for our customers to want to save these photos on Pinterest or social media as references for their own dreams and aspirations. Even if not everyone gets married in Paris, we want our brides to dream along with us.<\/span><\/p>\n

\"white
Shop the Look:<\/strong> Florence Ivory Button-Front Blazer<\/a>, Florence Ivory High-Rise Wide-Leg Trousers<\/a><\/figcaption><\/figure>\n

<\/b>Lulus: You chose to shoot with a real couple\u2014how did that influence the tone and feel?<\/b><\/p>\n

MM: <\/b>In the past, we\u2019ve occasionally included male models in our bridal campaigns. But this time, I immediately thought of Marie (our model for this campaign) and her boyfriend, Lucas. She\u2019s French, and I wanted to capture that true Parisian essence in both the images and the video.<\/span><\/p>\n

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Shop the Look:<\/strong> Chelisa Beige Floral Ruffled Strapless Bustier Maxi Dress<\/a><\/figcaption><\/figure>\n

And you know that wonderful feeling when everything falls into place effortlessly? That\u2019s exactly what happened here: They were the perfect couple for this story, <\/span>and <\/span><\/i>they were going to be in Paris over the summer. Shooting with a real couple, everything feels natural and authentic. Their love and happiness were all we needed to bring this campaign to life.<\/span><\/p>\n

\"navy
Shop the Look:<\/strong> Deluca Navy Floral Sleeveless Ruffled Maxi Dress<\/a>, Upgraded Glam White Pearl Handbag<\/a><\/figcaption><\/figure>\n

Lulus: How would you describe the mood of this shoot, and how did you bring it to life?<\/b><\/p>\n

MM: <\/b>The mood of this campaign was romantic, dreamy, chic, yet simple. Paris is called the City of Love for a reason, and its charm made capturing that spirit feel easy. The streets, the architecture, and the atmosphere became the perfect backdrop for the vision.<\/span><\/p>\n

\"ivory
Shop the Look:<\/strong> Ottoline Ivory Mixed-Media Bubble-Hem Halter Mini Dress<\/a><\/figcaption><\/figure>\n

Lulus: Tell us about the shoot locations–how did you choose them?<\/b><\/p>\n

MM:<\/b> I wanted to lean into those quintessential Parisian details everyone dreams about: the Eiffel Tower, the bridges, a caf\u00e9 terrace, even a boulangerie. We looked for a neighborhood that offered all of these while still being quiet enough to shoot, so we could capture the city\u2019s clich\u00e9s in the most beautiful way.<\/span><\/p>\n

\"white
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Lulus:<\/b> Were there any happy accidents during the shoot that made it into the final edit?<\/b><\/p>\n

MM:<\/b> Yes! It was Lucas\u2019s first photoshoot, and while he was excited, he was also a little nervous. At one point, I heard Marie, his girlfriend, call him by his nickname, so I used it too as a way to encourage him, and they both laughed. That moment instantly helped relax him, and that\u2019s when we captured this image (above): beautiful, natural, and completely organic.<\/span><\/p>\n

\"white
Shop the Look:<\/strong> Melva White Satin Jacquard Two-Piece Bustier Maxi Dress<\/a><\/figcaption><\/figure>\n

Lulus: How do you want people to feel when they see this campaign?<\/b><\/p>\n

MM: <\/b>It\u2019s less about one detail and more about the overall feeling. I want viewers to see the love and happiness shining through in this campaign because that\u2019s exactly what came across on set.<\/span><\/p>\n

\"black
Shop the Look:<\/strong> Graceful Arrival Black Floral Burnout Backless Maxi Dress<\/a>, Romillie Burgundy Satin Slingback High Heel Sandals<\/a><\/figcaption><\/figure>\n

Lulus: From a creative perspective, what\u2019s your favorite image from the shoot?<\/b><\/p>\n

I actually have two! The first is this blurred photo of Marie walking: I love that it has that editorial feel, and I\u2019m always excited when our imagery reaches that elevated level. It allows our customers to sense the quality of our pieces, even without physically touching them. Showcasing that quality is a top priority for us at Lulus.<\/span><\/p>\n

\"white
Shop the Look:<\/strong> Winslet White Satin Sheer Hem Strapless Maxi Dress<\/a>, Marloww White Satin Pleated Slingback Pumps<\/a><\/figcaption><\/figure>\n

The second image captures a tender moment between the couple. It\u2019s the perfect representation of this campaign, a Paris love story–romantic, timeless, and truly authentic.<\/span><\/p>\n

\"white
Shop the Look:<\/strong> Safiya White Sequin Flutter Sleeve Maxi Dress<\/a>, Dali White Teardrop Hoop Earrings<\/a>, (similar) Kaya White Mesh Beaded Short Veil<\/a><\/figcaption><\/figure>\n

Lulus: What advice would you give someone trying to capture this kind of intimate, editorial look in their own wedding photos?<\/b><\/p>\n

My advice would be to take your time, don\u2019t rush the process, and choose your team carefully. Work with a photographer whose portfolio has the editorial aesthetic you\u2019re looking for, and book hair and makeup artists you truly connect with. You want a team that makes you feel like the best version of yourself\u2014not like you\u2019re in a costume.<\/span><\/p>\n

Pro tip: Bring along your best friend or a family member to help you feel confident and comfortable. And above all, imagine your photos as if they were on the cover of your favorite magazine. Dream big!<\/span><\/p>\n

Are you a 2025 bride? Share your bridal style on Instagram<\/a>\u00a0or\u00a0TikTok<\/a> @lulus using #lovelulus! Still shopping? Score wedding dresses, pre-wedding event looks, and more in our Bridal Shop<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Love is officially in the air this fall. Lulus\u2019 latest bridal drop has arrived, and it\u2019s as romantic as it gets. Shot on location in Paris with a real-life couple, the campaign captures the dreamy magic of our 2025 Fall Bridal collection. Ahead, we spoke with Lulus\u2019 Art Director of Campaigns, Marion Mondon, about the… Read more »<\/a><\/p>\n","protected":false},"author":117,"featured_media":280374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,42242],"tags":[],"class_list":["post-280284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-weddings"],"acf":[],"yoast_head":"\nInside Lulus' Paris Fall Bridal Campaign with Our Art Director - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"Love is officially in the air this fall. Lulus\u2019 latest bridal drop has arrived! 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