{"id":283165,"date":"2026-02-03T05:51:13","date_gmt":"2026-02-03T13:51:13","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=283165"},"modified":"2026-02-10T12:35:58","modified_gmt":"2026-02-10T20:35:58","slug":"lulus-nordstrom-wholesale","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/fashion\/lulus-nordstrom-wholesale\/","title":{"rendered":"Lulus Expands to All Nordstrom Stores Nationwide"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-283360\" src=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-scaled.jpg\" alt=\"lulus nordstrom dresses\" width=\"2000\" height=\"1334\" srcset=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-scaled.jpg 2560w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-300x200.jpg 300w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-1024x683.jpg 1024w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-150x100.jpg 150w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-768x512.jpg 768w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-1536x1025.jpg 1536w, https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/02\/SHOT_08_0944-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\n<p><span data-contrast=\"auto\">We&#8217;re\u00a0thrilled to announce that Lulus is officially available in\u00a0<\/span><i><span data-contrast=\"auto\">every<\/span><\/i><span data-contrast=\"auto\">\u00a0Nordstrom store nationwide, marking an exciting next chapter in our brand\u2019s wholesale growth. The nationwide rollout reflects strong in-store performance and growing retailer confidence, showing that demand for Lulus\u2019\u00a0occasionwear\u00a0continues to grow beyond our direct-to-consumer roots\u2014while staying\u00a0closely connected\u00a0to our customer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAs we celebrate 30 years, we remain focused on connecting with our customers in meaningful ways,\u201d said Crystal Landsem, CEO of Lulus. \u201cExpanding to all Nordstrom stores is a strong vote of confidence in our brand, product, and customer. Our goal is simple: meet women where they shop, strengthen brand equity, and build partnerships that create mutual long-term value.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">Strong In-Store Performance Fuels Nationwide Expansion<\/h2>\n<p><span data-contrast=\"auto\">With Lulus now available in all <a href=\"https:\/\/www.nordstrom.com\/brands\/lulus--13610?origin=productBrandLink\" target=\"_blank\" rel=\"noopener\">Nordstrom<\/a> locations, approximately 55% of Nordstrom sales are coming from physical stores\u2014highlighting the continued demand for in-person shopping. In April 2026, our brand will further expand within Nordstrom\u2019s Dress Department, adding daytime <a href=\"https:\/\/www.lulus.com\/categories\/13\/dresses.html\">women&#8217;s dresses<\/a> alongside special occasion styles, just in time for summer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">A Growing Wholesale Presence, Reaching New Customers<\/h2>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Urban Outfitters:<\/span><\/b><span data-contrast=\"auto\">\u00a0After a successful Homecoming debut, Lulus expanded our online dress assortment with <a href=\"https:\/\/www.urbanoutfitters.com\/brands\/lulus\" target=\"_blank\" rel=\"noopener\">Urban Outfitters<\/a> in January 2026, reaching their fashion-forward customer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Dillard\u2019s:<\/span><\/b><span data-contrast=\"auto\"> Lulus doubled our store presence to 100 <a href=\"https:\/\/www.dillards.com\/brand\/Lulus?\" target=\"_blank\" rel=\"noopener\">Dillard&#8217;s<\/a> locations with a Prom launch in December, featuring exclusive colorways across Juniors and Occasion categories.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\">Momentum\u00a0That\u2019s\u00a0Only Accelerating<\/h2>\n<p><span data-contrast=\"auto\">Lulus\u2019 wholesale business grew 143% year-over-year from 2024 to 2025, driven by strength in special occasion and daytime dressing, with plans to more than double growth again in 2026. \u201cOur success reflects how deeply our customer connects with Lulus,\u201d said Patrick Buchanan, SVP Brand Marketing. \u201cStrong performance at partners like Nordstrom proves our brand resonates across channels and positions us for the next 30 years.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\">A Complementary Omnichannel Strategy<\/h2>\n<p><span data-contrast=\"auto\">Wholesale\u00a0isn\u2019t\u00a0a departure from Lulus\u2019 direct-to-consumer foundation\u2014it\u2019s\u00a0a natural evolution designed to expand reach, introduce new customers to the brand, and deliver a consistent experience everywhere women shop. As Lulus enters this next chapter, our mission\u00a0remains\u00a0the same: to make women feel beautiful, special, and confident for every milestone, celebration, and everyday moment.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Where are you\u00a0shopping\u00a0Lulus? Show us on\u00a0<\/span><\/b><a href=\"https:\/\/www.instagram.com\/lulus\/\"><b><span data-contrast=\"auto\">Instagram<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><\/b><a href=\"https:\/\/www.tiktok.com\/@lulus?lang=en\"><b><span data-contrast=\"auto\">TikTok<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u00a0using #lovelulus!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re\u00a0thrilled to announce that Lulus is officially available in\u00a0every\u00a0Nordstrom store nationwide, marking an exciting next chapter in our brand\u2019s wholesale growth. The nationwide rollout reflects strong in-store performance and growing retailer confidence, showing that demand for Lulus\u2019\u00a0occasionwear\u00a0continues to grow beyond our direct-to-consumer roots\u2014while staying\u00a0closely connected\u00a0to our customer.\u00a0 \u201cAs we celebrate 30 years, we remain focused&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-nordstrom-wholesale\/\" title=\"Read Lulus Expands to All Nordstrom Stores Nationwide\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":49,"featured_media":283360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-283165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lulus Expands to All Nordstrom Stores Nationwide - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"Did you know you can shop Lulus in all Nordstrom stores and online, as well as Urban Outfitters and Dillard&#039;s? 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