{"id":284500,"date":"2026-03-17T06:38:31","date_gmt":"2026-03-17T13:38:31","guid":{"rendered":"https:\/\/www.lulus.com\/blog\/?p=284500"},"modified":"2026-03-17T06:38:31","modified_gmt":"2026-03-17T13:38:31","slug":"lulus-amazon-victorias-secret","status":"publish","type":"post","link":"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/","title":{"rendered":"Lulus Expands Digital Wholesale Footprint with Amazon Storefront and New Partnership with Victoria&#8217;s Secret"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-284505\" src=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/03\/2026_02_10_Wholesale_0214.jpg\" alt=\"lulus on amazon\" width=\"1000\" height=\"1499\" \/>\n<p><span data-contrast=\"auto\">Lulus today announced continued momentum in its wholesale expansion with the launch of a dedicated Lulus Amazon Storefront and new online wholesale partnership with Victoria\u2019s Secret!<\/span><\/p>\n<p><span data-contrast=\"auto\">The announcement builds on Lulus\u2019 recent expansion into all Nordstrom stores nationwide and reflects the brand\u2019s next phase of growth: a wholesale strategy designed to increase reach, drive incremental revenue, and deepen relevance across\u00a0some\u00a0of today\u2019s\u00a0most influential online retail destinations. Rather than taking a one-size-fits-all approach, each partnership features a channel-specific assortment aligned with how different customers shop and engage with the brand.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cToday\u2019s\u00a0customer\u00a0shops\u00a0across platforms, and our goal is to show up for her in each of those moments with\u00a0intentional, elevated product,\u00a0that is\u00a0distinctly Lulus,\u201d said Crystal Landsem, CEO at Lulus. \u201cBy offering\u00a0curated\u00a0assortments\u00a0across\u00a0Amazon\u00a0and Victoria\u2019s Secret, we\u2019re expanding access to our brand in a way that\u2019s thoughtful, strategic, and aligned with how women shop now.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lulus launched its Amazon storefront as part of a strategic effort to expand beyond traditional direct-to-consumer and department store channels. Available online to U.S. and international customers in sizes XS through XL, the storefront features a curated dress assortment, with\u00a0a majority of\u00a0styles exclusive to Amazon. This launch allows Lulus to share its unique brand story and attract new-to-brand customers, while\u00a0leveraging\u00a0Amazon\u2019s reach, discovery capabilities, convenient shopping experience, and fast shipping.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In late February, Lulus further expanded\u00a0its online wholesale presence with\u00a0a new\u00a0launch at Victoria\u2019s Secret, where the brand\u00a0debuted\u00a0an online-only dress assortment in standard sizing from XS through XL, bringing its feminine silhouettes and event-ready styles to the retailer\u2019s digitally engaged audience.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Lulus enters its 30th year, the Company\u00a0remains\u00a0focused on disciplined expansion, scalable distribution, and building long-term brand equity through partnerships that balance reach with relevance. Together with its nationwide Nordstrom expansion,\u00a0Lulus believes\u00a0the Amazon\u00a0and Victoria\u2019s Secret launches further\u00a0position\u00a0the Company\u00a0as a digitally fluent brand with growing influence across the contemporary fashion and retail landscape.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For more information on Lulus, please visit:\u00a0<\/span><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iUJZ_Vo_K9kdHjwHhObK6fqgMAkVVy2UnoRuPU5K4CssDhB3euoU57mebhyRCvFQXzV3uYGLj4O5t0Mf-UKumA==\"><span data-contrast=\"none\">www.lulus.com<\/span><\/a><\/p>\n<p><strong>Where are you shopping Lulus? Tell us in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lulus today announced continued momentum in its wholesale expansion with the launch of a dedicated Lulus Amazon Storefront and new online wholesale partnership with Victoria\u2019s Secret! The announcement builds on Lulus\u2019 recent expansion into all Nordstrom stores nationwide and reflects the brand\u2019s next phase of growth: a wholesale strategy designed to increase reach, drive incremental&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/\" title=\"Read Lulus Expands Digital Wholesale Footprint with Amazon Storefront and New Partnership with Victoria&#8217;s Secret\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":49,"featured_media":284505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,42077],"tags":[],"class_list":["post-284500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lulus Expands Digital Wholesale Footprint with Amazon Storefront and New Partnership with Victoria&#039;s Secret - Lulus.com Fashion Blog<\/title>\n<meta name=\"description\" content=\"Curated assortments at today&#039;s most influential online retail destinations bring Lulus&#039; signature occasionwear to more shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lulus Expands Digital Wholesale Footprint with Amazon Storefront and New Partnership with Victoria&#039;s Secret - Lulus.com Fashion Blog\" \/>\n<meta property=\"og:description\" content=\"Curated assortments at today&#039;s most influential online retail destinations bring Lulus&#039; signature occasionwear to more shoppers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/\" \/>\n<meta property=\"og:site_name\" content=\"Lulus.com Fashion Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T13:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lulus.com\/blog\/wp-content\/uploads\/2026\/03\/2026_02_10_Wholesale_0214-e1773752007757.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"997\" \/>\n\t<meta property=\"og:image:height\" content=\"1387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lulus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lulus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/\",\"url\":\"https:\/\/www.lulus.com\/blog\/fashion\/lulus-amazon-victorias-secret\/\",\"name\":\"Lulus Expands Digital Wholesale Footprint with Amazon Storefront and New Partnership with Victoria's Secret - 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