LOYALTY PROGRAM AND FINANCIAL INCENTIVE NOTICE
This notice applies only to individuals who reside in California as required by the California Consumer Privacy Act (“CCPA”), Colorado as required by the Colorado Privacy Act (“CPA”), and New Jersey as required by the New Jersey Data Privacy Law (“NJDPL”). Lulu’s Fashion Lounge, LLC (“Lulus”) offers incentives to customers that involve the sharing of personal information with us. The personal information collected and retained by us in operating these programs is described in our Privacy Policy, and includes your name and contact details, your date of birth information, your payment information, your contact history with us, your purchase and product feedback history, additional details about you, information about your device type and how you use our website, your public reviews and blog comments and inferences from data and other personal information we may collect in connection with your interaction with our service and/or participation in any of our promotional programs. We may share this information with our affiliates and subsidiaries, service providers, professional consultants, and vendors necessary to complete transactions that you request, and as otherwise described in our Privacy Policy. We do not sell or share your personal information with Data Brokers, as defined by the CPA.
Benefits provided through our promotional programs may be deemed a “financial incentive” (e.g., promotional goods) and/or a different price or rate for goods or services or a different level or quality of goods or services (e.g., discounts, coupons, other promotions) under the CCPA, CPA, and NJDPL. We currently offer the following promotional programs in connection with the collection and retention of personal information:
- Love Rewards: We offer rewards to customers participating in Love Rewards, consistent with our Love Rewards Terms and Conditions. Participants in Love Rewards receive promotional offers, including discounts, coupons and opportunities to participate in other promotional opportunities. You can join Love Rewards by logging into your existing Lulus.com account, selecting “Account Info” and then selecting the option to opt in to Love Rewards, or if you do not already have an account, by registering on account on Lulus.com and opting-in to Love Rewards.
The benefits of Love Rewards are described in our Love Rewards Terms and Conditions. The categories of personal information collected through your participation in Love Rewards that may be shared for the purposes of targeted advertising include Personal Identifiers, Commercial Information, and Internet or Other Electronic Network Activity. The
- Surveys and Focus Groups: You may also be offered the opportunity to participate in a survey or focus group. Participation may result in Lulus collecting additional information from you, including your preferences, experiences, beliefs, opinions, and responses to the survey questions. In exchange for your participation, you may be offered a financial incentive, as described above. Any applicable terms and conditions will explain how to opt-in, participate, and opt-out. Our good-faith estimate of the value of your personal information is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.
- Limited-Time Promotions: From time to time, we may offer incentives limited to a specific time period, or time limited sweepstakes, contests and other promotions. Participation in a limited-time offer or promotion is governed by the applicable terms and conditions for the program, which will also describe any financial incentives associated with the promotion. Our good-faith estimate of the value of your personal information is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.
- Discounts: We also from time to time offer discounts connected to customer’s submission of their email address, phone number or other personal information. You can always opt out of our marketing emails or SMS messaging at any time. Our good-faith estimate of the value of your personal information is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.
- Product Reviews: When you review a product on our website, you are automatically entered into our Wear. Write. Win. Giveaway, which is governed by our Giveaway Terms. The Giveaway Terms explain how to opt-in, participate and opt-out. The value of your personal information is our good-faith estimate the value of the prize divided by the total number of entrants. We have calculated such value by using the expense related to the benefit.
By participating in any of the above promotional programs, you agree that the benefits are reasonably related to the value of the Personal Information collected and retained.
Participation in our promotional programs is always optional, and you can terminate program participation at any time as explained in applicable program terms. You can also contact us at privacy@lulus.com to unsubscribe or cancel your participation.