Fashion

Say “Howdy!” to Coastal Cowgirl: How to Nail the Aesthetic

Published by
Caitlin Monesmith
Shop the Look: Romantic Nostalgia White Linen Bustier Sleeveless Crop Top, 501 Mid Thigh Light Wash Denim Cutoff Shorts, Urson White Pointed-Toe Knee High Boots, (similar) Croc and Roll White Crocodile Embossed Mini Shoulder Bag, (similar) Easy Does It Gold Wide Hoop Earrings, (similar) Tremendous Trio 14KT Gold Layered Pendant Necklace

One of this summer’s hottest trends will have you saying giddy-up on your way to the beach. Straight from TikTok to your closet, it’s time to take a look at the Coastal Cowgirl aesthetic! 

What Is Coastal Cowgirl?


Similar to the Coastal Grandmother trend, Coastal Cowgirl features light, breezy pieces. However, where Coastal Grandmother includes chunky knits and intends to keep you warm when the sun goes down, Coastal Cowgirl is all about keeping you cool while the sun is up. 

Shop the Look: Cascading Crush Light Blue Floral Print Tiered Bustier Midi Dress

The look mixes traditional Western staples like denim, button-down shirts, and flannel with romantic details like eyelets, lace, florals, and delicate embellishments.

Shop the Look: Cute in the Cabana Ivory Crochet Swim Cover-Up, (similar) Upwind White Western Knee High Boots, (similar) Tremendous Trio 14KT Gold Layered Pendant Necklace, (similar) Free-Spirited Sensation Gold Beaded Tassel Bracelet, (similar) Dramatic Flair Gold Fringe Duster Earrings, (similar) Velda Gold Oversized Sunglasses, Val Diamond Tan Wool Hat

Add beachy vibes with light, gauzy pieces in pale colors, pearls, and beach or western-inspired jewelry. Don’t forget to add a wide-brimmed hat! That’s one of the hidden bonuses of the Coast Cowgirl aesthetic: Wide-brimmed hats will help protect you from the sun.

Coastal Cowgirl Essentials

Ready to try the Coastal Cowgirl trend for yourself? Here are our top picks inspired by the trend!

Green Gingham Skater Dress

Shop the Look: Springtime Darling Green Gingham Pleated Midi Skater Dress

Gingham is a classic Western fabric, and details like pleats and a fitted bodice keep this dress modern, sleek, and on trend. Plus, the lightweight seersucker-style fabric makes it perfect for hot summer days!

Tassel Mini Dress

Shop the Look: Feel the Sunshine White Tassel Mini Dress

Embellishments like tassels add a funky, festive feeling to this lightweight dress. Pair it with Western boots for the perfect Coastal Cowgirl look. 

High Waist Denim Shorts

Shop the Look: Troublemaker Light Wash High-Rise Distressed Cutoff Denim Shorts

Denim shorts are a must-have for Coastal Cowgirl, and we love this pair! With distressing, whiskering, and raw hems, these shorts have that perfect effortless, lived-in look.

Ivory Floral Print Puff Sleeve Top

Shop the Look: Charismatic Look Ivory Floral Print Ruffled Puff Sleeve Top

Sweet floral print lightweight mesh is just as comfortable as it is cute. The dainty ruffles add a sweet, feminine flair to any outfit.

Camel Western Knee High Boots

Shop the Look: Upwind Camel Western Knee High Boots

What’s a cowgirl without her boots? Camel Western boots look amazing with shorts, and we love the rich embellished stitching and sleek, tall silhouette.

Ivory Suede Cowboy Hat

Shop the Look: Rodeo Cutie Ivory Suede Cowboy Hat

In a soft creamy hue, a Western hat has a laid-back, feminine vibe. Plus, the versatile shade works with everything from a floral top and denim shorts to a tiered eyelet dress!

Are you giving the Coastal Cowgirl look a try this summer? Show us on Instagram or TikTok @lulus and shop our Coastal Cowgirl Edit for more outfit essentials!

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