Go Behind the Scenes of the Lulus Birthday Party — and Celebrate Our 28th With a Special Sale!

Published by
Lulus

Lulus turns 28 today–and in true Leo fashion, we started the celebration early! The Lulus crew gathered a few of our besties for a very stylish birthday party at Great White in LA this week. There were heart-shaped cakes, birthday crowns for all, and of course, lots of outfit inspiration.

Shop the Look: Be Mine Forever White Floral Lace Ruched Bodycon Dress, So Stunning Navy Blue Floral Jacquard Puff Sleeve Mini Dress

Set against a backdrop of pink walls and stunning florals, the vibe was undeniably feminine–and undeniably Lulus. In addition to wine and cake, party guests were treated to gift bags, walking away with custom tumblers, as well as Polaroids and memories of a night well spent.

Shop the Look: (second from left) Alluring Presence Golden Yellow Ruffled Tiered Mini Dress, (third from left) Special Something Green 3D Floral Embroidered Mini Dress, (far right) Extravagant Moment Black and White Off-the-Shoulder Mini Dress

The party and gifts aren’t over, though! Because there would be no us without you, we’re giving customers special discounts starting today. From Friday, August 16th through Monday, August 19th, 2024, you’ll score 20% off sitewide on lulus.com with code BDAY. Or, if you shop on the Lulus app on those dates, you’ll score 28% off with code BDAYAPP (US only).

Shop the Look: Picture-Perfect Persona Black Mesh Bow Ruched Mini Dress, Sleek Dedication Green Satin Plisse Cutout Tiered Mini Dress

Want to party with us in person? We’re also celebrating at our Melrose store with 20% off storewide from Friday, August 16th through Sunday, August 18th, 2024. You can check out terms and conditions for all of these promotions here.

Shop the Look: (far right) Tea for Two Cream Floral Jacquard Collared Mini Dress

Thanks for being here to celebrate 28 years of making women feel beautiful. As we like to say, life’s a party–dress like it. So, Happy Lulus Birthday to you. 

Shop the Look: Lovely Season Ivory Eyelet Embroidered Off-the-Shoulder Crop Top, Lovely Season Ivory Eyelet Embroidered High-Rise Mini Skirt
What are you shopping from the Lulus birthday sale? Show us on Instagram and TikTok @lulus using #loveLulus! And to score looks for your next party, head to the Lulus Birthday Shop!

Recent Posts

  • Fashion

Friday Stylist Favorites: October 9, 2026

Every week, our head stylist, Ayla Ochoa, is sharing the new arrivals she can't stop…

2 days ago
  • Fashion

What to Wear to Friendsgiving: Cute Outfit Ideas for Dinner With Your Favorite People

The menu is a group effort, but your outfit? Well, that's all you. When you’re…

5 days ago
  • Fashion

Friday Stylist Favorites: October 2, 2026

Every week, we're sharing the new arrivals our head stylist, Ayla Ochoa, is loving most.…

1 week ago
  • Fashion

Wedding Guest Guide: What to Wear When the Invite Says Black Tie Optional

You RSVP’d yes, marked your calendar, and then spotted those three little words on the…

2 weeks ago
  • Fashion

Friday Stylist Favorites: September 25, 2026

Every week, we're sharing the Lulus new arrivals our stylist Ayla Ochoa is loving most.…

2 weeks ago
  • Fashion

What to Wear to a Casual Fall Wedding: A Guest Guide to Effortless Autumn Style

A casual fall wedding comes with one of the trickiest dress codes: looking celebratory without…

3 weeks ago