Lulus Expands Our Strategic Partnerships to Deliver the Styles Shoppers Love–However and Wherever They Want

At Lulus, we’ve always been passionate about helping customers find the perfect dress for every moment—from casual brunch dates to once-in-a-lifetime milestones like prom. And now, we’re making it even easier for women to shop the styles they love. We’re thrilled to share some exciting updates about how we’re growing, collaborating, and bringing Lulus to more customers in more ways than ever before. From rental and resale to exclusive in-store experiences, these initiatives are all part of our mission to be the go-to destination for dresses and beyond.

New Ways to Shop: Partnerships with Nuuly and Poshmark

We know that how people shop is evolving, and we want to meet our customers where they are—whether that’s renting a dress for a special event or shopping sustainably through resale.

• Nuuly: We’ve teamed up with Nuuly, the popular clothing rental subscription service, so shoppers can now rent their favorite Lulus pieces. It’s perfect for trying out new trends or finding a one-time look without the long-term commitment–and allows us to introduce Lulus to a new generation of customers.

• Poshmark: Our new collaboration with Poshmark allows customers to buy and sell pre-loved Lulus pieces, giving our clothes a second life while promoting more sustainable shopping habits. Whether you’re shopping for a great deal or giving your own Lulus pieces a new home, Poshmark makes it easy to join the circular fashion movement.

Expanding Our Presence in Her Favorite Stores

In addition to exploring new channels, we’re deepening our presence in well-established retail spaces to reach even more customers:

• Nordstrom: Our expanded partnership with Nordstrom brings a wider selection of Lulus dresses to both in-store and online shoppers, offering options for everything from everyday wear to special occasions.
• Dillard’s: Just in time for prom season, we’ve doubled the number of Dillard’s locations carrying our prom collection—from 30 to 60 stores. We’re also hosting an exclusive in-store prom activation this spring at Dillard’s in Dallas, featuring curated collections, personal styling sessions, and a tailored shopping experience for students preparing for their big night.
• Von Maur: We’re excited to announce our new partnership with Von Maur, recently named America’s Best Department Store by Newsweek. This collaboration further extends Lulus’ reach into new markets and reinforces our commitment to offering high-quality fashion through trusted retailers.

Curating Top Brands for an Enhanced Shopping Experience

Beyond our own collections, Lulus is continuing to offer a curated selection of styles from iconic brands. Building on the success of partnerships with Levi’s, Vans, and D’Amelio Footwear in 2024, we’re expanding our brand roster to include Dingo 1969, Hunter, Jessica Simpson, Reebok, and Rolla’s Jeans. These collaborations allow us to bring a wider variety of trusted brands directly to our customers, enhancing the overall shopping experience.

Why This Matters: More Access, More Choices, Same Lulus Love

All these new partnerships and store expansions are about one thing—making it easier to shop Lulus, however and wherever customers want. Whether they’re renting looks for a weekend, shopping resale, or browsing in-store for a special occasion, we’re focused on delivering the styles they love in ways that fit their lives.

As Laura Deady, our Chief Merchandising Officer, puts it, “We’re making major strides in building a future where Lulus is part of every major shopping decision our customer makes.” And that’s exactly what this is all about—giving YOU more choices and making sure Lulus is there for every special moment.

So, whether she’s planning your prom night look, hunting for the perfect wedding guest dress, or just want to refresh her wardrobe, Lulus is expanding in all the right places to help her find the dream style. Stay tuned for more exciting updates—we can’t wait for you to experience Lulus in new and exciting ways!

Where are you shopping Lulus? Show us on Instagram and TikTok using #lovelulus!