At Lulus, outfitting brides for every step of their wedding journeys is one of the things we do best. That’s why we’re thrilled to introduce the new Lulus Loves: Boys Lie edit. Featuring a curated selection of hoodies, sweats, tees, shorts, and accessories from Boys Lie’s new “To Have and To Hold” collection, the capsule celebrates brides-to-be–and is inspired by Boys Lie co-founder Tori Robinson’s own upcoming nuptials!
“Bridal confidence extends far beyond the big day—it’s about feeling empowered in every moment,” said Lulus’ Chief Merchandising Officer, Laura Deady. “Our Lulus Loves: Boys Lie capsule celebrates this sentiment, offering brides playful elegance and everyday style.”
The Boys Lie brand is a celebration of all those who have been to hell and back. In the summer of 2016, co-founders Robinson and Leah O’Malley formed an unparalleled bonded, comforting and supporting each other through serious breakups with exes who happened to be best friends. That experience inspired a mantra that turned into the Boys Lie clothing brand, one that’s all about promoting confidence through community.
Now, the Lulus Loves: Boys Lie capsule represents healing and growth. Available in limited quantities online at lulus.com and in-store at Lulus on Melrose, “This new collection celebrates the next chapter for me and for everyone who has ever worn their hearts on their sleeves,” said Robinson. “It’s exciting to empower people through our brand and even more exciting to expand our community through a new partnership with Lulus.”
Added Co-founder Leah O’Malley, “We’ve always believed that confidence is the most powerful tool you can have, and we love how Lulus is there for women through all of life’s moments. The Lulus Loves: Boys Lie capsule truly brings together the best of both our worlds.”
Be sure to check out the entire Lulus Loves: Boys Lie capsule–and keep an eye out for more curated edits at Lulus!
Which pieces are you picking up from the capsule? Show us how you’re wearing Boys Lie clothing on Instagram or TikTok @lulus and shop more in our Lulus Loves: Boys Lie edit!
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