It was virtually inevitable, but the anti-Coastal Grandmother fashion trend has arrived–and it’s, well, very pink. Say hello to Barbiecore.
Like its classic, sun-hat-and-linen-pant-wearing anthesis, the Barbiecore fashion trend stems from a movie–Greta Gerwig’s 2023 film starring Margot Robbie and Ryan Gosling. But that’s pretty much where the similarities end for these two looks. Far from the neutral, understated Nancy Meyers aesthetic, Barbiecore is bold, hyper-feminine in the traditional sense of the word, and all about hot pink everything.
Just a scroll through Pinterest, Instagram, or TikTok will show how Mattel’s most famous plastic doll/fashion icon–and her signature shade–have infiltrated the style zeitgeist. Ever since Valentino revived the pink aesthetic at its Fall/Winter 2022 collection presentation at Paris Fashion Week, and developed its own Pantone color (“Valentino Pink,” naturally), the bright hue has been everywhere. Coupled with the mounting movie hype, celebs have taken that as a sign to rock the Barbie pink aesthetic everywhere from the red carpet to their kids’ bedrooms (we see you, Kim K).
So what is Barbiecore, exactly?
In a word, it’s nostalgia: Think flashy, ’80s-esque hot pink looks with tons of accessories and a general ‘more is more’ vibe. To really nail the Barbiecore trend, opt for head-to-toe hot pink, and look for fabrics and details with shine (satin, spandex, rhinestones, glitter).
This trend is not for the faint of heart, so prepare to be noticed. If you’re ready to live in a Barbie world, scroll on for pieces we think are just, well, fantastic.
Shiny satin heels in bright pink just scream, “Come on, Barbie. Let’s go party.” Not only will these platforms give you ample height, but they’re also surprisingly comfortable and instantly make an outfit for any festive occasion!
In breathable linen-cotton, a vibrant pink mini skirt looks hot and keeps you cool. Pair it with a silky cami, graphic tee, or button-up top in summer, then transition it to fall with a knit pullover or a cropped jacket.
Dress up an LBD or a top and jeans with a satin clutch in Miss B.’s signature color. This one has a detachable chain strap so you can sling it over your shoulder or slip your hand through the front knot.
We want to see how you’re wearing the pink aesthetic! Show us your Barbie-inspired outfits on Instagram or TikTok @lulus using #lovelulus––and shop more from our Barbiecore Trend edit!
This post was originally published in August 2022 and has been updated.
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