Black Friday is one of the biggest shopping events of the year, kicking off the holiday shopping season with major deals on gifts, fashion, home goods, and more. Whether you’re planning to shop in-store or take advantage of online Black Friday deals, having a strategy can help you save time and money.
With Black Friday 2026 falling on November 27, 2026, many retailers are expected to launch sales well before the big day. From tracking discounts to finding thoughtful holiday gifts, these Black Friday shopping tips will help you make the most of the season’s best deals.
2026 Black Friday Shopping Tips:
1. Follow Retailers on Social Media
As the holiday shopping season approaches, retailers often announce Black Friday sales, Cyber Monday promotions, and limited-time offers across social media platforms. Following your favorite brands is an easy way to stay informed about upcoming discounts, early-access deals, and new product launches. You may even receive targeted offers and exclusive savings opportunities throughout the season.
2. Download a Black Friday App
Black Friday shopping apps can make it easier to compare prices, track discounts, and uncover the best deals. Many also offer cash-back rewards, coupon codes, and sale alerts, helping you save even more throughout Black Friday and Cyber Monday. If you’re planning to shop multiple retailers, a shopping app can be one of your most valuable holiday shopping tools.
3. Understand Return Policies
Before placing an order during a Black Friday sale, take time to review the brand’s return policy. While many brands offer standard returns, some sale items may be final sale or subject to shortened return windows. Understanding return guidelines ahead of time can help you shop with confidence and avoid surprises after the holidays. Keeping receipts and order confirmations organized can also simplify exchanges or returns later on.
4. Relax and Have Fun
Black Friday shopping can feel overwhelming, whether you’re browsing crowded stores or scrolling through hundreds of online deals. If the experience starts to feel stressful, take a step back and remember to enjoy it. Black Friday is a great opportunity to check off your holiday gift list, discover seasonal fashion finds, and save on items you’ve been eyeing all year.
Deciding What to Buy for Whom:
1. Gifts for Mom
For your mom or any important woman in your life, find the gift she deserves this holiday season. You can think about your mom’s preferences and personality and select a practical gift that she will use regularly–or opt for something special you know she wouldn’t buy for herself. From jewelry to holiday outfits to home décor, there are countless great gift options for your mom (or mother-in-law)!
2. Gifts for the Soon-to-be-Bride
There’s tons of potential for a great gift for a soon-to-be bride–especially at Lulus! Consider cute shoes and accessories she can wear for pre-wedding events–or bride-themed apparel. Whether it’s a stylish piece for the honeymoon or something sweet to congratulate her on the upcoming wedding, bridal gift ideas are a great way to go.
3. Gifts for Your Bestie
You know your bestie better than anyone. So when choosing their gift, look for items that fit with their interests and style. Does your BFF love baking sweet treats and wearing cozy sweaters? Are they a self-care/beauty junkie or a travel aficionado who can never have enough swimwear and stylish bags? Consider your bestie’s favorite activities and lifestyle and you’re guaranteed to find them a spot-on gift.
4. Gifts for Yourself
Don’t forget to save something for yourself during the Black Friday sales. Whether you’ve been eyeing a party dress, new pair of shoes, elevated basics, or a seasonal accessory, Black Friday is one of the best times of year to refresh your wardrobe for less. Treat yourself to something you’ll love wearing throughout the holiday season and beyond.
FAQs:
When is Black Friday?
Black Friday is the day after Thanksgiving. This year, Black Friday falls on November 27, 2026.
When is Cyber Monday?
Cyber Monday falls on the first Monday after Thanksgiving. This year, that is November 30, 2026.
Do Black Friday sales start before Black Friday?
Many retailers begin offering deals days or even weeks before Black Friday.
What are the best items to buy during Black Friday sales?
Popular Black Friday purchases include holiday gifts, apparel, shoes, accessories, beauty products, home goods, and seasonal essentials.
What are you hoping to score from the Lulus Black Friday sale? Tell us in the comments or show us your purchases on Instagram or TikTok @lulus using #lovelulus–and head to our Holiday Shop for more seasonal styles!
This post was originally published in 2019 and has been updated with new content.
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