lulus black friday sale

Black Friday starts off the holiday shopping season with the best deals, endless options, and a one-of-a-kind shopping experience. As e-commerce has become more popular, Black Friday has transformed into a multi-channel occasion. Committed Black Friday customers still line up the night before and brave the crowds the day of.

lulus black friday sale purchases
Image via @chlobellexx

At the same time, online sales offer more easily accessible discounts. However you choose to search for deals, here are steps to take this season to make the most out of all of your Black Friday shopping!

Tips for Black Friday Shopping:

sweater outfit
Shop the Look: Autumn Leaves Tan Multi Chevron Stripe Knit Sweater, Aralia Dark Wash High Rise Skinny Jeans, Spirit Fawn Suede Pointed Toe Ankle Booties, Stylish Business Black Woven Crossbody Bag, My Treasure Gold Frame Pendant Necklace, Newest Obsession Gold Hoop Earrings

1. Follow Retailers on Social Media

As the holidays come around, retailers typically offer a variety of great deals. Following them on social media is a helpful way to keep track of when your favorite stores are starting their sales. In addition, when you give them a follow, you’ll likely start receiving targeted ads offering you additional seasonal discounts. 

red satin bow heels
Shop the Look: Ayanna Red Satin Bow Ankle Strap High Heel Sandals, Ayanna Blush Satin Bow Ankle Strap High Heel Sandals

2. Download a Black Friday App

Black Friday apps can make a big difference when it comes to finding the best deals. From sorting through pricing to find the best sales to offering cash back and extra discount opportunities, these apps can offer valuable insights that you don’t want to start your shopping without.

sweater outfit
Shop the Look: Emira Blush Pink and White Cowl Neck Knit Sweater, Too Trendy Black Raw Hem High Rise Skinny JeansDawson Black Pebble Pointed-Toe Mid Calf Boots, Chic Confidant Light Nude Crocodile Embossed Crossbody Bag

3. Understand Return Policies

Especially if you’re shopping online, it’s important to learn about the brand’s return policies and potential fees. Many companies accept returns within a certain timeframe or require the product to be in its original packaging, while others have “all-sales-are-final” policies. Before making your Black Friday purchases, educate yourself about return policies to make the most of your purchases. Another tip is to keep track of your receipts to stay organized and on top of things.

grey off the shoulder sweater top
Shop the Look: Casual Magic Heather Grey Off-the-Shoulder Sweater Top

4. Relax and Have Fun

Black Friday shopping can be stressful, whether you’re facing endless crowds in-store or sorting through deals online. If you’re overwhelmed while Black Friday shopping, take a deep breath and remember to have fun! Enjoy the opportunity to get creative as you pick out the best holiday gifts for the people in your life.

Deciding What to Buy for Whom:

sweaters for fall and winter
Shop the Look: Open Book Ivory Color Block Balloon Sleeve Sweater, Wintry Wonders Light Brown Mock Neck Long Sleeve Sweater, Dreamy Comfort Brown Striped Ribbed Pullover Sweater, Wintertime Warmth Cream Long Sleeve Oversized Pullover Sweater, Winter Wishing Rust Brown Cutout Twist Back Sweater, Autumn Leaves Tan Multi Chevron Stripe Knit Sweater,

1. Gifts for Mom

For your mom or any important woman in your life, find the gift she deserves this holiday season. You can think about your mom’s preferences and personality and select a practical gift that she will use regularly–or opt for something special you know she wouldn’t buy for herself. From jewelry to holiday outfits to home décor, there are countless great gift options for your mom (or mother-in-law)!

white beaded bride clutch
Shop the Look: Bride To Bead White Beaded Clutch

2. Gifts for the Soon-to-be-Bride

There’s tons of potential for a great gift for a soon-to-be bride. Consider cute shoes and accessories she can wear for pre-wedding events–or bride-themed apparel. Whether it’s a stylish piece for the honeymoon or something sweet to congratulate her on the upcoming wedding, bridal gift ideas are a great way to go. 

birthstone earrings
Shop the Look: January Red Birthstone 14KT Gold Hoop Earrings

3. Gifts for Your Significant Other

For your significant other, a cute item celebrating your relationship is always a cute gift idea. From a handmade present like a painting or photo album to a meaningful purchase like a birthstone jewelry piece or custom wall sign, your significant other is sure to appreciate a personal gift choice.  

wellness patches
Shop the Look: The Weekender Hemp-Infused Patch 12-Pack

4. Gifts for Your Bestie

You know your bestie better than anyone. So when choosing their gift, look for items that fit with their interests and style. Does your BFF love baking sweet treats and wearing cozy sweaters? Are they a self-care/beauty junkie or a  travel aficionado who can never have enough swimwear and stylish bags? Consider your bestie’s favorite activities and lifestyle and you’re guaranteed to find them a spot-on gift.   

What are you hoping to score from the Lulus Black Friday sale? Tell us in the comments or show us your purchases on Instagram or TikTok @lulus using #lovelulus–and head to our Holiday Shop for more seasonal styles!

This post was originally published in 2019 and has been updated with new content.