We’re thrilled to announce that Lulus is officially available in every Nordstrom store nationwide, marking an exciting next chapter in our brand’s wholesale growth. The nationwide rollout reflects strong in-store performance and growing retailer confidence, showing that demand for Lulus’ occasionwear continues to grow beyond our direct-to-consumer roots—while staying closely connected to our customer.
“As we celebrate 30 years, we remain focused on connecting with our customers in meaningful ways,” said Crystal Landsem, CEO of Lulus. “Expanding to all Nordstrom stores is a strong vote of confidence in our brand, product, and customer. Our goal is simple: meet women where they shop, strengthen brand equity, and build partnerships that create mutual long-term value.”
Strong In-Store Performance Fuels Nationwide Expansion
With Lulus now available in all Nordstrom locations, approximately 55% of Nordstrom sales are coming from physical stores—highlighting the continued demand for in-person shopping. In April 2026, our brand will further expand within Nordstrom’s Dress Department, adding daytime styles alongside special occasion dresses, just in time for summer.
A Growing Wholesale Presence, Reaching New Customers
- Urban Outfitters: After a successful Homecoming debut, Lulus expanded our online dress assortment with Urban Outfitters in January 2026, reaching their fashion-forward customer.
- Dillard’s: Lulus doubled our store presence to 100 Dillard’s locations with a Prom launch in December, featuring exclusive colorways across Juniors and Occasion categories.
Momentum That’s Only Accelerating
Lulus’ wholesale business grew 143% year-over-year from 2024 to 2025, driven by strength in special occasion and daytime dressing, with plans to more than double growth again in 2026. “Our success reflects how deeply our customer connects with Lulus,” said Patrick Buchanan, SVP Brand Marketing. “Strong performance at partners like Nordstrom proves our brand resonates across channels and positions us for the next 30 years.”
A Complementary Omnichannel Strategy
Wholesale isn’t a departure from Lulus’ direct-to-consumer foundation—it’s a natural evolution designed to expand reach, introduce new customers to the brand, and deliver a consistent experience everywhere women shop. As Lulus enters this next chapter, our mission remains the same: to make women feel beautiful, special, and confident for every milestone, celebration, and everyday moment.
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