For 30 years, Lulus has been part of life’s most meaningful moments, celebrating alongside our customers through first dates, graduations, homecoming dances, proms, weddings, career milestones, and countless memories in between. Finding the perfect outfit has often become something so much bigger: a connection to the moments, milestones, and experiences that shape our lives.
Over three decades, these shared experiences have created mutual trust and loyalty–and turned customers into lifelong members of the Lulus community. Our 30th is more than a milestone; it’s a testament to the lasting relationships we’ve built together.
To celebrate, we invited customers to share how Lulus has shown up for them when it mattered most, and well, they did not disappoint. From joyful beginnings and milestone celebrations to heartfelt remembrances and tributes to loved ones, these stories highlight the real impact of what we wear: the confidence it inspires, the memories it helps create, and the moments we carry with us long after the occasion has passed. Because in the end, it’s never just about the outfit–it’s about what happened in it.
Lianna S.
“I bought this for my 30th birthday and it was absolutely stunning! The fit was perfect and the upper band has a comfortable stretch. The dress pattern is a gorgeous butter yellow and compliments tan/dark skin tones beautifully. I am so thrilled with the outcome and it was the perfect way to ring in 30!”
Cathryn K.
“I had to have abdominal surgery 4 weeks before my wedding, and was really struggling with how I looked in my original two-piece outfit in the weeks after (due to post-surgical bloating and water retention.) I couldn’t stop crying! Two weeks before my wedding, my mom suggested purchasing a dress online that we could tailor, vs forcing a high-waisted skirt, and so we ordered a few from Lulus to try. THANK YOU EXPRESS SHIPPING!
“Believe it or not, this was the dress I was least excited about when I pulled it out of the package, but once I tried it on, I was in LOVE. It fit me perfectly at a curvy 5’10” tall and looked like it was made for the topper that I had already purchased as part of my original outfit. The fabric was really forgiving with my body changes and undergarments, and even though I am quite tall, the dress skimmed the floor perfectly in both heels and sneakers. I highly highly recommend!”
Holland H.
“I was super impressed with this dress. [I] was a little worried when the bride wanted us to buy the same dress (I have a pretty curvy figure, so [it’s] hard to find clothes that fit perfectly), but it is BEAUTIFUL! Comfy all night, surprisingly didn’t slide down, was long enough, and looked beautiful on all body types. And $80! Will def buy from Lulus again!
Mattie W.
“I bought this dress for my first big event postpartum at 4.5 months, and it was absolutely perfect. It fit a little loose, so we used hemming tape to shorten it, which worked great with this style. I’ve never received so many compliments on a dress! It was comfortable, flattering, and made me feel so confident. Highly recommend!”
Eleanor S.
“[I] bought this dress last year and the moment I wore it, I knew it was the one! I didn’t want to spend thousands of euros on a dress, so I was delighted to stumble upon your website. The dress was within my budget, but the quality did not disappoint. Guests couldn’t believe it wasn’t designer, but you know what, it feels like it is! I love love love love it! I got married in Ireland but I’m originally from the Philippines, so to add some Filipino touch to the dress, I DIY’d those “terno sleeves” which would be our traditional sleeves back home.”
Diane G.
“My 23-year-old son Santiago tragically passed away in a work-related accident in his city Austin, TX. He was a young successful commercial painting entrepreneur. I saw this pink jumper on a TikTok and decided to hunt it down. I purchased this jumpsuit because it reminds me of what an old school painter would wear, the color is perfect, not to loud but just right.
“Santiago was an organ donor and saved 7 lives. Oct 8, 2023, TOSA had a very special ceremony in San Antonio, TX for the families, to honor their loved ones who donated and saved thousands [of] lives in 2023. I wanted to wear this cute outfit for his special day because he loved painting. I loved the little side buttons to adjust the waistline what a big help! I miss my son so much, but now he paints the skies in the heavens for me every evening as the sun sets.”
Jen H.
“Thank you for having such a beautiful dress on your website. I wore it to celebrate my twentieth wedding anniversary as we renewed our vows and the dress couldn’t have been more fitting for the celebration.”
Alyssa S.
“So, I purchased this dress on a whim for my bridal shower. I went back and forth, quadruple-checking my measurements to make sure this would fit, and I looked stunning! I got so many compliments and the dress just moves so beautifully. And it steams so well! It was very comfortable, not see-through. It was heavy but breathable, and I think I’m going to have to wear it for my rehearsal dinner as well because it is just so good!
“I love this dress: It is so elegant and cute, so bridal but you could also wear it outside of a bridal event if you wanted to. It fits so well. I ate so much food and it just fit so nicely. I didn’t feel like I changed much, as I bloated, and it was very comfortable. The top stayed up very well. I did wear a strapless bra underneath if that helps anyone. But I am just in love with this dress. What a special dress for a special day. I can’t wait to wear it again!”
Connie N.
“I wore this for our Hawaiian beach wedding! I have never felt more beautiful in my entire life! This dress screams ‘look at me on my special day!’ My husband cried when he saw me in this dress!”
Caitlin A.
“This dress is an absolute favorite! It’s comfortable, breathable, and lightweight; perfect for warm summer days while still being polished enough for the office. The simple, beautiful design is incredibly flattering, and I get compliments every time I wear it. I loved it so much that I bought it in both beige and green!”
Ksennia K.
“I am absolutely in love with this dress! It was everything I dreamed of and even more. The quality is amazing, the fit was absolutely perfect, and I felt so beautiful wearing it on my wedding day. It looked elegant, classy, and exactly like the photos. I received so many compliments and couldn’t have asked for a more perfect wedding dress. Thank you for making my special day even more magical! I highly recommend it to every bride!”
We want to hear how Lulus has shown up for you! Share your story on Instagram or TikTok @Lulus using #lovelulus–and head to our birthday collection to find the perfect celebration style!
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